We know how valuable reputation management is. It can take years to build a good reputation and only minutes to ruin it. Clear, consistent and targeted messaging is essential in order to positively communicate your brand values and business offering.

Our expert analysis and advice will provide you with the best and most cost-effective way to create and maintain a positive public profile, along with practical suggestions for improving performance through high impact PR and dynamic marketing initiatives.

We have long-established strong links with the press and excellent working relationships with local business and education communities, as well as strong contacts with the regional communications teams in both private and public sector organisations.

We have the experience to utilise the many different strands within PR to your best advantage, from media relations and stakeholder and corporate communication to crisis and issues management and lobbying. We have the skill to promote you above your competitors.

Building customer loyalty

Effective PR is all about making a company visible and understood. If your potential customers are not aware of you, or are not receiving the right messages about you, we can help.

Customer loyalty gives you a significant advantage over your competitors. We can help you create an effective, mutually beneficial dialogue with your customers and achieve lasting relationships. This can be achieved in a variety of ways and we excel at establishing the best route for your business.

We will work with you to find out who your target market is and how your business is currently perceived. This is the crucial first step - only then can we move on to repairing or re-establishing relationships that dilute or negatively impact your brand.

Once we understand your business and your target audience we will formulate a tailored, targeted and effective public relations campaign.

We work with you to get people talking about you and your business; endorsing it, supporting it. We can work to control how people describe what you do; we can even change peoples’ minds. We can help pick up the pieces after a crisis, as well as help you prepare for managing one.

We can help you achieve your business goals. Activities undertaken include:

• Strategic PR planning and analysis

• Crisis and issues management

• Case studies

• Product and service launches

• Internal communications

• Stakeholder and corporate communications

• Event management

• Award entries

• Copywriting – newsletters, brochures, leaflets

• Public lobbying to businesses, community and education sectors

Media Relations

• Features and articles

• News releases and photo calls

• Media analysis, identification of news and feature opportunities and distribution

• Media training

• Biographies and business profiling

• Negotiating advertising and advertorials

• Managing media enquiries

• Press clipping service

• Evaluation of media coverage

Crisis and issues management

This is a component of PR that deserves separate consideration. The very nature of crisis and issues management makes it necessary to act at short notice in a controlled and composed manner. From pure guidance to crisis management protocols, we are well versed in dealing with emergency PR; providing our clients with the reassurance, guidance and support needed to ensure that an organisation’s reputation is protected and that damage to your brand is minimal.

If a crisis occurs and you have not prepared for it, you’ll be wishing you had. How you deal with a crisis can either underpin or overshadow your brand. We endeavour to turn everything to your advantage but planning, in this instance, is key. Don’t leave it to chance.